Integrate market into development process

Key trends in the development lifecycle include Product Data Management (PDM), and more and more ALM (Application Lifecycle Management) solutions find their way to organizations dealing with software development. The most important challenge is to efficiently integrate product development with product management, by creating a communication channel between the development team with the product management.

Challenge of product management

Successful product management includes the combination of marketing, R&D, high quality assurance and deployment in one integrative process. Turning market information into products is the key to successful business. However, inputs from markets are often misunderstood, or lost along the way. Moreover, inputs can be extremely complex and demanding. These inputs need to be assessed from various points of view, such as complexity, market valufe and costs.

Benefits of integrating product management to development team

Product Management delivers benefits to both the provider and the consumer, by integrating the customer needs into the development. The provider is benefited because he is producing better products that find consumer needs, thus becoming competitive. On the other hand, the consumer benefits because he gets better quality product that finds his needs.

How QPack integrates market to development

Gather: QPack provides a professional tool for the product manger, allows him to gather and trace market requirements derived from customers and end users.

Define: These requirements are managed as first phase of the development process, and the development team defines the product features, based on these requirements. This gives strong traceability between market requirements and product requirements (features).

Trace: The product manager can easily trace each market requirement and review the product features designed to solve it. He can also see for which version each market requirement is planned for.

Drill: The product manager can also trace deeper if necessary, and review each requirement activities, in terms of coverage and quality.